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Google Ads - Mastering The Dashboard - Ad Copywriting & Creative Development
Responsive Search Ads (RSA) Optimization Principles
Oct 21
•
Luke McLaughlin
Google Ads - Mastering The Dashboard - Keyword Research & Management
Keyword Research Methodologies (Competitor Analysis, Customer Language Mining, Search Query Reports)
Oct 20
•
Luke McLaughlin
Google Ads - Mastering The Dashboard -Core Campaign Fundamentals: Campaign Structure & Architecture
A Strategic Foundation for Performance Marketing Success
Oct 19
•
Luke McLaughlin
Foundation Ad Design - Understanding Visual Hierarchy
When the Wrong Headline Size Cost $450,000
Oct 18
•
Luke McLaughlin
Ratios for Harmonious Ad Design
When Perfect Proportions Increased Conversion 287%
Oct 17
•
Luke McLaughlin
1
Grid Systems & Spacing In Ad Design
When Perfect Alignment Saved $890,000
Oct 16
•
Luke McLaughlin
Color Theory for Advertising
When the Wrong Blue Cost $1.2 Million
Oct 15
•
Luke McLaughlin
Typography That Converts in Ad Design - When Beautiful Letters Kill Sales
When Beautiful Letters Kill Sales
Oct 14
•
Luke McLaughlin
2
Composition Techniques in Ad Design
A major airline spent $2.1M on a print campaign.
Oct 13
•
Luke McLaughlin
Image-to-Text Ratios in ad design, The Balance That Makes or Breaks Conversion
The Balance That Makes or Breaks Conversion
Oct 12
•
Luke McLaughlin
Putting Ads Together, Creating Ads with Systematic Excellence
Creating Ads with Systematic Excellence
Oct 11
•
Luke McLaughlin
When to Break the Rules, Strategic Differentiation vs. Amateur Mistakes in Digital Marketing
The "Wrong" Design That Generated 10× Industry Average Response
Oct 10
•
Luke McLaughlin
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