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Advice for Social Media Marketing - Building the first Pillar #1 Awareness
Platform-by-platform breakdowns (LinkedIn, TikTok, Instagram, Threads, Facebook, X/Twitter, YouTube)
Sep 24
•
Luke McLaughlin
1
Advice for Video Marketing - Building the first Pillar #1 Awareness
How to design, distribute, and measure video that earns attention and trust at the top of the funnel
Sep 23
•
Luke McLaughlin
1
The 5 pillars of performance digital marketing
Full-funnel playbook that organizes 17 core tactics into five pillars
Sep 21
•
Luke McLaughlin
1
Blueprint for Performance Marketing - A Marketing Master Playbook
A Complete Performance Marketing Cycle with its core stages, supporting funnels, and key channels like PPC, Display, Social, Affiliate, Email…
Sep 15
•
Luke McLaughlin
5
August 2025
Why Marketing a Product Isn’t the Same as Marketing a Service
Unpacking the Core Differences in Selling the Physical vs. the Intangible
Aug 25
•
Luke McLaughlin
1
The AI-First Business Development Playbook
A field manual of tools, workflows, and prompts to level-up prospecting, meetings, and deal execution.
Aug 22
•
Luke McLaughlin
1
1
Unlocking AI Productivity in Marketing: The Prompt Engineering Playbook for Marketers
Why AI Productivity Matters for Every Marketer?
Aug 22
•
Luke McLaughlin
2
April 2025
Join my new subscriber marketing science chat
A private space for us to converse and connect
Apr 11
•
Luke McLaughlin
March 2025
Capturing Attention In The Attention Economy
Scientific Digital Marketing, Synthetic Biology, Nucleic Acid Therapeutics and Antibody Engineering, Biotech Writer
Mar 3
•
Luke McLaughlin
1
February 2025
The Science of Persuasion in Marketing
Scientific Digital Marketing, Synthetic Biology, Nucleic Acid Therapeutics and Antibody Engineering, Biotech Writer
Feb 10
•
Luke McLaughlin
1
1
Science Storytelling: How to Make Complex Biotech Research Engaging
Scientific Digital Marketing, Synthetic Biology, Nucleic Acid Therapeutics and Antibody Engineering, Biotech Writer
Feb 6
•
Luke McLaughlin
The Psychology of Scientific Purchasing
Scientific Digital Marketing, Synthetic Biology, Nucleic Acid Therapeutics and Antibody Engineering, Biotech Writer
Feb 4
•
Luke McLaughlin
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